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The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues

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  • Hsu, Jane Lu
  • Liu, Kang Ernest
  • Lee, Hwang-Jaw
  • Huang, Min-Hsin
  • Hung, Kelsey Jing-Ru

Abstract

Consumption patterns for chicken and eggs have changed since the outbreak of the H5N1 avian influenza (AI) throughout the world, but its potential impact on demand has not been thoroughly unveiled. Our study examines some important factors influencing behavioral changes and estimates their marginal effects by employing the censored regression model to survey data in Taiwan. Results showed that risk perceptions, overall knowledge and some socio-demographic characteristics were profound in determining changes in consumption of chicken and eggs. Public health education programs informing consumers about the AI threat may reduce their negative perceptions; therefore, consumption of chicken and eggs would not be decreased significantly enough to damage related agricultural sectors.

Suggested Citation

  • Hsu, Jane Lu & Liu, Kang Ernest & Lee, Hwang-Jaw & Huang, Min-Hsin & Hung, Kelsey Jing-Ru, 2010. "The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116405, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa115:116405
    DOI: 10.22004/ag.econ.116405
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    References listed on IDEAS

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    4. Takashi Ishida & Noriko Ishikawa & Mototsugu Fukushige, 2010. "Impact of BSE and bird flu on consumers' meat demand in Japan," Applied Economics, Taylor & Francis Journals, vol. 42(1), pages 49-56.
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