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The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists

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  • Sen Demir, Sirvan

    (Mugla University)

Abstract

The purpose of this study is to investigate the relationship among push factors, information search and holiday satisfaction in the purchasing process of domestic tourists. At first, a literature review was conducted with regards to the research. Then a questionnaire was developed from the studies reviewed in the literature. Data were collected by researchers in face-to-face interviews with 375 tourists in Muğla region and then these were analyzed through SPSS and LISREL statistical programs. Structural and convergent validity of the data were presented for consideration via the explanatory factor analysis. Afterwards, a confirmatory factor analysis was conducted in structural equation modelling to test the hypotheses leading to determination of the relationship among push factors, information search and holiday satisfaction. A positive relationship was found between push factors and information search. Similarly, a positive and meaningful relationship was found between push factors and holiday satisfaction, and between information search and holiday satisfaction, as well. Consequently, all hypotheses were accepted.

Suggested Citation

  • Sen Demir, Sirvan, 2010. "The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(4), pages 119-119, October.
    • Handle: RePEc:ris:buecrj:0007
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    More about this item

    Keywords

    Mugla; Domestic tourists; Push factors; Information search; Holiday satisfaction;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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