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QR Codes Usage Approach In The Virtualized Consumption

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Author Info

  • Muntean, Mihaela
  • Mircea, Gabriela
  • Bazavan, Sandra

Abstract

Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or direct access to any web address. All of these aspects already exist in any consumer’s life but in an unstructured process which now can be summarized by a single code scan, using a common camera based device. In this paper we determine whether the massive implementation of QR codes would accelerate virtualized consumption and perform towards profitability as a new strategic resource.

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File URL: http://mpra.ub.uni-muenchen.de/41141/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 41141.

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Date of creation: 15 Feb 2012
Date of revision: 27 Apr 2012
Handle: RePEc:pra:mprapa:41141

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Related research

Keywords: QR code; consumption; barcode; virtualization; market behavior;

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Cited by:
  1. Muntean, Mihaela, 2012. "Theory and Practice in Business Intelligence," MPRA Paper 41359, University Library of Munich, Germany, revised 15 Sep 2012.

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