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Cycle of a single company's involvement in an export consortium, The

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Author Info
Renart, Lluis G. () (IESE Business School)
Abstract

In this paper, I intend to present a longitudinal analysis that describes and contributes to explaining the entire cycle of one partner company 's involvement in an export consortium. Thus, it will not be my purpose here to analyze a consortium or an alliance as a whole (including the central core of collaboration and all the partner companies that take part in it) but rather to study in isolation just one of the partner companies belonging to a consortium. It is possible to analyze and assess the success or failure of an export consortium as a whole, but I posit that it is even more important to measure and explain the level of success or failure achieved by each of the individual partner companies,and their decisions to join or to leave the consortium.

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Publisher Info
Paper provided by IESE Business School in its series IESE Research Papers with number D/477.

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Length: 30 pages
Date of creation: 24 Oct 2002
Date of revision:
Handle: RePEc:ebg:iesewp:d-0477

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Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
Web page: http://www.iese.edu/
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Related research
Keywords: Alliances; export consortia; export strategy; marketing;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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