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Mixului de marketing in sectorul bancar

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Author Info
Iuliana Cetina () (School of Marketing, Academy of Economic Studies)
Abstract

Civilizatia financiara a ultimelor doua decenii ne-a pus in fata unei avalanse crescande de servicii financiar-bancare, servicii care au cunoscut pe plan international o crestere si o diversificare permanenta, piata acestora fiind din ce in ce mai dificil de cunoscut, anticipat si controlat. In aceste conditii, delimitarea marketingului serviciilor financiar bancare de cel al serviciilor in general apare ca un fenomen firesc, ca un raspuns la necesitatea de adaptare a teoriei economice la realitatea practica.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/4/5.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 4 (October)
Pages: 34-38
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:4:p:34-38

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Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: servicii bancare caracteristicile mixului de marketing in sectorul bancar rolul personalului in activitatea bancara banking services characteristics of marketing-mix in banking industry the role of employees in banks operations

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

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This page was last updated on 2008-11-20.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.