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Strategii de marketing in sectorul serviciilor

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Author Info

  • Iuliana Cetina

    () (School of Marketing, Academy of Economic Studies)

  • Nora Mihail

    (School of Cybernetics, Statistcs & Information Science, Academy of Economic Studies)

  • Mihai Orzan

    () (School of Marketing, Academy of Economic Studies)

Abstract

Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite initiative; cu o strategie bine conturata, prestatorii stiu mai bine cum sa deserveasca consumatorii. Strategia va fi ghidul firmei, manualele de proceduri, mai mult sau mai putin voluminoase, nefiind suficiente.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/3/8.pdf
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Bibliographic Info

Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 3 (July)
Pages: 54-59

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Handle: RePEc:ase:journl:v:1:y:2007:i:3:p:54-59

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Web page: http://www.edumark.ase.ro

Related research

Keywords: calitatea serviciilor; identificarea strategiilor pentru servicii; servicii standard; marketing; quality service; identifying service strategy; service standards;

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