Iuliana Cetina () (School of Marketing, Academy of Economic Studies) Nora Mihail (School of Cybernetics, Statistcs & Information Science, Academy of Economic Studies) Mihai Orzan () (School of Marketing, Academy of Economic Studies)
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Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite initiative; cu o strategie bine conturata, prestatorii stiu mai bine cum sa deserveasca consumatorii. Strategia va fi ghidul firmei, manualele de proceduri, mai mult sau mai putin voluminoase, nefiind suficiente.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General