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Strategii de marketing in sectorul serviciilor

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Author Info
Iuliana Cetina () (School of Marketing, Academy of Economic Studies)
Nora Mihail (School of Cybernetics, Statistcs & Information Science, Academy of Economic Studies)
Mihai Orzan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite initiative; cu o strategie bine conturata, prestatorii stiu mai bine cum sa deserveasca consumatorii. Strategia va fi ghidul firmei, manualele de proceduri, mai mult sau mai putin voluminoase, nefiind suficiente.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/3/8.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 3 (July)
Pages: 54-59
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:3:p:54-59

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: calitatea serviciilor identificarea strategiilor pentru servicii servicii standard marketing quality service identifying service strategy service standards

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

Statistics
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This page was last updated on 2008-8-5.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.