Marieta Pitigoi () (Casa de Economii si Consemnatiuni)
Abstract
In spatiul si timpul care separa incheierea producerii componentei principale a mixului de marketing – produsul, de intrarea acestuia in consum, se desfasoara un ansamblu de operatiuni si procese a caror orientare eficienta constituie obiectul celei de-a treia componente a mixului de marketing – politica de distributie. Acest articol se concentreaza asupra identificarii acelor alternative strategice care se afla la dispozitia organizatiilor din domeniul serviciilor bancare pentru a aduce cat mai eficient pe piata produsele si serviciile specifice activitatii lor.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
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