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A Model of Add-on Pricing

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  • Glenn Ellison

Abstract

This paper examines a competitive model of add-on pricing, the practice of advertising low prices for one good in hopes of selling additional products (or a higher quality product) to consumers at a high price at the point of sale. The main conclusion is that add-on pricing softens price competition between firms and results in higher equilibrium profits.

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Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 9721.

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Date of creation: May 2003
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Handle: RePEc:nbr:nberwo:9721

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  19. Hausman Jerry A. & Sidak J. Gregory, 2004. "Why Do the Poor and the Less-Educated Pay More for Long-Distance Calls?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 3(1), pages 1-29, April.
  20. Verboven, Frank, 1999. "Product Line Rivalry and Market Segmentation--With an Application to Automobile Optional Engine Pricing," Journal of Industrial Economics, Wiley Blackwell, vol. 47(4), pages 399-425, December.
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