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The Role of Artificial Intelligence on Enhancing Customer Experience

Author

Listed:
  • Mohannad A.M. Abu Daqar

    (Department of Management and Business Administration, Doctoral School of Management and Business Administration, Szent István University, Hungary, 2100, Pater Karoly Utca 1, Gödöllo, Hungary)

  • Ahmad K. A. Smoudy

    (Department of Business Administration, Palestine.)

Abstract

The main aim of the study is to examine the role of Artificial Intelligence (AI) on Enhancing Customer Experience in Palestine through different industries, such as banks and telecommunication companies. Interviews and a structured questionnaire were the primary data of this study. The results of the study revealed that there is a positive significant relationship between Artificial Intelligence and Customer Experience. Artificial Intelligence explained 26.4% of the variance of the Customer Experience (R²= 0.264, F (1,89) =28.634, P

Suggested Citation

  • Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 22-31.
    • Handle: RePEc:eco:journ3:2019-04-4
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    More about this item

    Keywords

    Customer Experience; Artificial Intelligence; Personalized Customer Service.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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