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The Notoriety Of Bibliometric Analysis In The Field Of Marketing

Author

Listed:
  • Adela Laura POPA

    (Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

  • Naiana ÈšARCÄ‚

    (Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

  • Simona Aurelia BODOG

    (Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

  • Dinu-Vlad SASU

    (Department of Management Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

Abstract

: Bibliometric research has recently gained much interest from academics seeking to investigate a particular topic. This study aims to explore the interest of marketing specialists in investigating marketing-related topics using bibliometric analysis. The paper includes the following sections: general information about bibliometric analysis, research methodology and how the database of articles was designed, data analysis results, conclusions and other insights. In this study, we considered the Scopus database for selecting the set of scientific papers. The applications used in the data analysis process are VOSviewer and QDA Miner. To achieve the purpose of the research, we analysed the productivity and impact of countries, journals and papers on the topic of bibliometric analysis in marketing. We also tried to identify the marketing-related concepts that generated the most interest from the specialists in their bibliometric analysis. The study aims to highlight the favorite topics related to mar

Suggested Citation

  • Adela Laura POPA & Naiana ÈšARCÄ‚ & Simona Aurelia BODOG & Dinu-Vlad SASU, 2022. "The Notoriety Of Bibliometric Analysis In The Field Of Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 247-258, December.
    • Handle: RePEc:ora:journl:v:1:y:2022:i:2:p:247-258
    as

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    File URL: http://anale.steconomiceuoradea.ro/volume/2022/n2/024.pdf
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    References listed on IDEAS

    as
    1. Donthu, Naveen & Kumar, Satish & Mukherjee, Debmalya & Pandey, Nitesh & Lim, Weng Marc, 2021. "How to conduct a bibliometric analysis: An overview and guidelines," Journal of Business Research, Elsevier, vol. 133(C), pages 285-296.
    2. Raphaël Maucuer & Alexandre Renaud & Sébastien Ronteau & Laurent Muzellec, 2022. "What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research," Post-Print hal-03718522, HAL.
    3. Fetscherin, Marc & Heinrich, Daniel, 2015. "Consumer brand relationships research: A bibliometric citation meta-analysis," Journal of Business Research, Elsevier, vol. 68(2), pages 380-390.
    4. Yulei Xie & Ling Ji & Beibei Zhang & Gordon Huang, 2018. "Evolution of the Scientific Literature on Input–Output Analysis: A Bibliometric Analysis of 1990–2017," Sustainability, MDPI, vol. 10(9), pages 1-17, September.
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    More about this item

    Keywords

    bibliometric analysis; literature review; marketing; VOSviewer; Scopus database;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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