Sabin Nicolae () (School of Marketing, Academy of Economic Studies)
Abstract
Clientul Misterios reprezinta un instrument al cercetarilor de marketing moderne, utilizat pentru masurarea calitatii serviciilor din vanzari. Companiile care fac astfel de cercetari companii trimit operatori de interviu care actioneaza ca si cumparatorii obisnuiti, interactionand cu vanzatorii si cu toate celelalte elemente asociate schimburilor comerciale. De regula, acestia sunt dotati cu ghiduri de interviu, ce detaliaza activitatile pe care trebuie sa le intreprinda in calitate de cumparatori, ca si frazele sau cuvinte cheie ce trebuie strecurate in conversatii.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General