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Service innovation, perceived values, and post-purchase behavior

Author

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  • Tao-Hung LIN

    (Zhongnan University of Economics and Law, Taiwan, R.O.C.)

Abstract

In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered.

Suggested Citation

  • Tao-Hung LIN, 2017. "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, KSP Journals, vol. 4(3), pages 301-307, September.
    • Handle: RePEc:ksp:journ2:v:4:y:2017:i:3:p:301-307
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    References listed on IDEAS

    as
    1. Pim Den Hertog, 2000. "Knowledge-Intensive Business Services As Co-Producers Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 491-528.
    2. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    3. Christiane Hipp & Bruce S. Tether & Ian Miles, 2000. "The Incidence And Effects Of Innovation In Services: Evidence From Germany," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 417-453.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Service innovation; Value perception; Repurchase.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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