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Brand competition in CPG industries: Sustaining large local advantages with little product differentiation

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Author Info
Bart Bronnenberg ()

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File URL: http://hdl.handle.net/10.1007/s11129-007-9034-4
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Publisher Info
Article provided by Springer in its journal Quantitative Marketing and Economics.

Volume (Year): 6 (2008)
Issue (Month): 1 (March)
Pages: 79-107
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Handle: RePEc:kap:qmktec:v:6:y:2008:i:1:p:79-107

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Related research
Keywords: Asymmetric competition; Consumer packaged goods; Geographic share dispersion; L11; L15; L22; L66; M30; R12;

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  1. Kirmani, Amna & Wright, Peter, 1989. " Money Talks: Perceived Advertising Expense and Expected Product Quality," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 16(3), pages 344-53, December.
  2. Hoyer, Wayne D, 1984. " An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 11(3), pages 822-29, December.
  3. Anderson, Simon P & de Palma, Andre, 2001. "Product Diversity in Asymmetric Oligopoly: Is the Quality of Consumer Goods Too Low?," Journal of Industrial Economics, Blackwell Publishing, vol. 49(2), pages 113-35, June. [Downloadable!] (restricted)
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  4. Caplin, Andrew & Nalebuff, Barry, 1991. "Aggregation and Imperfect Competition: On the Existence of Equilibrium," Econometrica, Econometric Society, vol. 59(1), pages 25-59, January. [Downloadable!] (restricted)
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  5. Jean-Pierre Dubé & Günter Hitsch & Puneet Manchanda, 2005. "An Empirical Model of Advertising Dynamics," Quantitative Marketing and Economics, Springer, vol. 3(2), pages 107-144, June. [Downloadable!] (restricted)
  6. Bettman, James R & Park, C Whan, 1980. " Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 7(3), pages 234-48, December.
  7. Berry, Steven & Levinsohn, James & Pakes, Ariel, 1995. "Automobile Prices in Market Equilibrium," Econometrica, Econometric Society, vol. 63(4), pages 841-90, July. [Downloadable!] (restricted)
  8. Bagwell, Kyle, 2007. "The Economic Analysis of Advertising," Handbook of Industrial Organization, Elsevier. [Downloadable!] (restricted)
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This page was last updated on 2009-11-19.

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