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Information about:
Bart J. Bronnenberg

Personal Details | Affiliation | Works
This is information that was supplied by Bart Bronnenberg in registering through RePEc. If you are Bart J. Bronnenberg , you may change this information at RePEc. Or if you are not registered and would like to be listed as well, register at RePEc. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

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Personal Details

First Name: Bart
Middle Name: J.
Last Name: Bronnenberg
Suffix:

RePEc Short-ID: pbr235

Email: [This author has chosen not to make the email address public]
Homepage:
http://www.tilburguniversity.nl/webwijs/show/?uid=b.j.bronnenberg
Postal Address:
Phone:

Affiliation

(in no particular order)

Works

|
Working papers | Articles | Access and download statistics | Citations (if any)| NEP Fields |
Download all references for this author: available formats: HTML (with abstracts), plain text (with abstracts), BibTeX, RIS (EndNote), ReDIF

Working papers

  1. Nierop, J.E.M. van & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F. & Wedel, M., 2005. "Retrieving unobserved consideration sets from household panel data," Econometric Institute Report EI 2005-49 Revision_Date:, Erasmus University Rotterdam, Econometric Institute. [Downloadable!]

  2. Nierop, J.E.M. van & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F., 2000. "Modeling Unobserved Consideration Sets for Household Panel Data," Research Paper ERS-2000-42-MKT Revision_, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni. [Downloadable!]


Articles

  1. Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé, 2009. "Brand History, Geography, and the Persistence of Brand Shares," Journal of Political Economy, University of Chicago Press, vol. 117(1), pages 87-115, 02. [Downloadable!] (restricted)

  2. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December. [Downloadable!] (restricted)

  3. Bart Bronnenberg, 2008. "Brand competition in CPG industries: Sustaining large local advantages with little product differentiation," Quantitative Marketing and Economics, Springer, vol. 6(1), pages 79-107, March. [Downloadable!] (restricted)

  4. Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang, 2005. "Spatial Models in Marketing," Marketing Letters, Springer, vol. 16(3), pages 267-278, December. [Downloadable!] (restricted)

  5. Ashutosh Prasad & Bart Bronnenberg & Vijay Mahajan, 2004. "Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry," Review of Marketing Science, Berkeley Electronic Press, vol. 2(1), pages 4. [Downloadable!]


NEP Fields

1 paper by this author was announced in
NEP, and specifically in the following field reports (number of papers):
  1. NEP-DCM: Discrete Choice Models (1) 2001-02-27 Author is listed
  2. NEP-ECM: Econometrics (1) 2001-03-14 Author is listed

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This page was last updated on 2009-11-1.


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