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Bart J. Bronnenberg

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This is information that was supplied by Bart Bronnenberg in registering through RePEc. If you are Bart J. Bronnenberg , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Bart
Middle Name: J.
Last Name: Bronnenberg
Suffix:

RePEc Short-ID: pbr235

Email: [This author has chosen not to make the email address public]
Homepage: http://www.tilburguniversity.nl/webwijs/show/?uid=b.j.bronnenberg
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Affiliation

(in no particular order)

Works

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Working papers

  1. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.

Articles

  1. Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé, 2009. "Brand History, Geography, and the Persistence of Brand Shares," Journal of Political Economy, University of Chicago Press, vol. 117(1), pages 87-115, 02.
  2. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December.
  3. Bart Bronnenberg, 2008. "Brand competition in CPG industries: Sustaining large local advantages with little product differentiation," Quantitative Marketing and Economics, Springer, vol. 6(1), pages 79-107, March.
  4. Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang, 2005. "Spatial Models in Marketing," Marketing Letters, Springer, vol. 16(3), pages 267-278, December.

NEP Fields

1 paper by this author was announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-COM: Industrial Competition (1) 2010-08-21. Author is listed
  2. NEP-HIS: Business, Economic & Financial History (1) 2010-08-21. Author is listed
  3. NEP-IND: Industrial Organization (1) 2010-08-21. Author is listed
  4. NEP-MKT: Marketing (1) 2010-08-21. Author is listed

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Co-authorship network on CollEc

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