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Measuring long-run marketing effects and their implications for long-run marketing decisions

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Author Info

  • Bart Bronnenberg
  • Jean Dubé
  • Carl Mela

    ()

  • Paulo Albuquerque
  • Tulin Erdem
  • Brett Gordon
  • Dominique Hanssens
  • Guenter Hitsch
  • Han Hong
  • Baohong Sun

Abstract

No abstract is available for this item.

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File URL: http://hdl.handle.net/10.1007/s11002-008-9055-0
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 19 (2008)
Issue (Month): 3 (December)
Pages: 367-382

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Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:367-382

Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: Long-run marketing; Durable goods; Choice dynamics;

References

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Citations

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Cited by:
  1. Ronald Goettler & Brett Gordon, 2014. "Competition and product innovation in dynamic oligopoly," Quantitative Marketing and Economics, Springer, vol. 12(1), pages 1-42, March.
  2. Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal, 2012. "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption," NBER Working Papers 18393, National Bureau of Economic Research, Inc.

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