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Brett R. Gordon

Personal Details

First Name:Brett
Middle Name:R.
Last Name:Gordon
Suffix:
RePEc Short-ID:pgo263
[This author has chosen not to make the email address public]
http://www.kellogg.northwestern.edu/faculty/gordon_b/index.html
Kellogg School of Management Northwestern University 2211 Campus Drive Evanston, IL 60208
Terminal Degree:2007 Tepper School of Business Administration; Carnegie Mellon University (from RePEc Genealogy)

Affiliation

Kellogg Graduate School of Management
Northwestern University

Evanston, Illinois (United States)
http://www.kellogg.northwestern.edu/
RePEc:edi:kgsnwus (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2023. "Predictive Incrementality by Experimentation (PIE) for Ad Measurement," Papers 2304.06828, arXiv.org.
  2. Caio Waisman & Brett R. Gordon, 2023. "Multicell experiments for marginal treatment effect estimation of digital ads," Papers 2302.13857, arXiv.org, revised Apr 2025.
  3. Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2022. "Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement," Papers 2201.07055, arXiv.org, revised Oct 2022.
  4. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
  5. Ron N. Borkovsky & Paul B. Ellickson & Brett R. Gordon & Victor Aguirregabiria & Gardete Pedro, 2014. "Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects," Working Papers tecipa-510, University of Toronto, Department of Economics.
  6. Gordon, Brett R. & Hartmann, Wesley R., 2013. "Advertising Competition in Presidential Elections," Research Papers 2131, Stanford University, Graduate School of Business.
  7. Maria Ferreyra & Brett Gordon & Dennis Epple, 2011. "Charter School Entry in Market Equilibrium: The Case of Washington, DC," 2011 Meeting Papers 1266, Society for Economic Dynamics.
  8. Gordon, Brett R. & Hartmann, Wesley R., 2011. "Advertising Effects in Presidential Elections," Research Papers 2080, Stanford University, Graduate School of Business.
  9. Brett Gordon & Ronald Goettler, 2010. "Does AMD spur Intel to innovate more?," 2010 Meeting Papers 151, Society for Economic Dynamics.
  10. Dennis Epple & Brett Gordon & Holger Sieg, 2006. "A Semi-Nonparametric Approach to Estimating ProductionFunctions When Output Prices are Unobserved," 2006 Meeting Papers 105, Society for Economic Dynamics.

Articles

  1. Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2023. "Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement," Marketing Science, INFORMS, vol. 42(4), pages 768-793, July.
  2. Brett R. Gordon & Mitchell J. Lovett & Bowen Luo & James C. Reeder, 2023. "Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections," Management Science, INFORMS, vol. 69(1), pages 220-243, January.
  3. Joonhyuk Yang & Eric T. Anderson & Brett R. Gordon, 2021. "Digitization and Flexibility: Evidence from the South Korean Movie Market," Marketing Science, INFORMS, vol. 40(5), pages 821-843, September.
  4. Brett R. Gordon & Florian Zettelmeyer & Neha Bhargava & Dan Chapsky, 2019. "A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook," Marketing Science, INFORMS, vol. 38(2), pages 193-225, March.
  5. Yang Li & Brett R. Gordon & Oded Netzer, 2018. "An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition," Marketing Science, INFORMS, vol. 37(5), pages 812-837, September.
  6. Brett R. Gordon & Wesley R. Hartmann, 2016. "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
  7. Brett R. Gordon & Baohong Sun, 2015. "A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes," Marketing Science, INFORMS, vol. 34(3), pages 452-470, May.
  8. Ron Borkovsky & Paul Ellickson & Brett Gordon & Victor Aguirregabiria & Pedro Gardete & Paul Grieco & Todd Gureckis & Teck-Hua Ho & Laurent Mathevet & Andrew Sweeting, 2015. "Multiplicity of equilibria and information structures in empirical games: challenges and prospects," Marketing Letters, Springer, vol. 26(2), pages 115-125, June.
  9. Ronald Goettler & Brett Gordon, 2014. "Competition and product innovation in dynamic oligopoly," Quantitative Marketing and Economics (QME), Springer, vol. 12(1), pages 1-42, March.
  10. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
  11. Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky, 2012. "Marketing and politics: Models, behavior, and policy implications," Marketing Letters, Springer, vol. 23(2), pages 391-403, June.
  12. Ronald L. Goettler & Brett R. Gordon, 2011. "Does AMD Spur Intel to Innovate More?," Journal of Political Economy, University of Chicago Press, vol. 119(6), pages 1141-1200.
  13. Vineet Kumar & Brett R. Gordon & Kannan Srinivasan, 2011. "Competitive Strategy for Open Source Software," Marketing Science, INFORMS, vol. 30(6), pages 1066-1078, November.
  14. Brett R. Gordon & Raphael Thomadsen & Eric T. Bradlow & Jean-Pierre Dubé & Richard Staelin, 2011. "Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics," Marketing Science, INFORMS, vol. 30(6), pages 945-949, November.
  15. Dennis Epple & Brett Gordon & Holger Sieg, 2010. "A New Approach to Estimating the Production Function for Housing," American Economic Review, American Economic Association, vol. 100(3), pages 905-924, June.
  16. Dennis Epple & Brett Gordon & Holger Sieg, 2010. "Drs. Muth And Mills Meet Dr. Tiebout: Integrating Location‐Specific Amenities Into Multi‐Community Equilibrium Models," Journal of Regional Science, Wiley Blackwell, vol. 50(1), pages 381-400, February.
  17. Brett R. Gordon, 2009. "A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry," Marketing Science, INFORMS, vol. 28(5), pages 846-867, 09-10.
  18. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December.

More information

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Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 6 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-EXP: Experimental Economics (2) 2022-02-21 2023-03-20
  2. NEP-MKT: Marketing (2) 2011-07-21 2013-10-18
  3. NEP-POL: Positive Political Economics (2) 2011-07-21 2013-10-18
  4. NEP-BIG: Big Data (1) 2022-02-21
  5. NEP-CDM: Collective Decision-Making (1) 2013-10-18
  6. NEP-CMP: Computational Economics (1) 2022-02-21
  7. NEP-DCM: Discrete Choice Models (1) 2011-07-21
  8. NEP-ECM: Econometrics (1) 2023-03-20
  9. NEP-GTH: Game Theory (1) 2014-05-24
  10. NEP-HPE: History and Philosophy of Economics (1) 2014-05-24
  11. NEP-IND: Industrial Organization (1) 2020-01-20
  12. NEP-ORE: Operations Research (1) 2014-05-24
  13. NEP-PAY: Payment Systems and Financial Technology (1) 2020-01-20

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