Report NEP-MKT-2011-07-21This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Larceneux, Fabrice & Benoît-Moreau, Florence & Parguel, Béatrice, 2011. "How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication," Open Access publications from UniversitÃ© Paris-Dauphine urn:hdl:123456789/4687, Université Paris-Dauphine.
- Item repec:cms:1icm11:2011-048_125 is not listed on IDEAS anymore
- Item repec:cms:1icm11:2011-036_284 is not listed on IDEAS anymore
- Item repec:cms:1icm11:2011-043_360 is not listed on IDEAS anymore
- Gordon, Brett R. & Hartmann, Wesley R., 2011. "Advertising Effects in Presidential Elections," Research Papers 2080, Stanford University, Graduate School of Business.