Review of Marketing Science

For technical questions regarding this series, please contact (Avi Warner)
Series handle: repec:bpj:revmkt

• Quality, Sunk Costs and Competition
  by John M. Crespi & Stephan Marette [Downloadable!]
• Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights
  by Antonis A. Michis [Downloadable!]
• Survival Determinants for Online Retailers
  by Ralitza Nikolaeva & Manohar U. Kalwani & William T. Robinson & S. Sriram [Downloadable!]

• Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
  by Salma Karray & Guiomar Martín-Herrán [Downloadable!]

• The Effect of Variability in Price on Consumer Brand Choice
  by B. P. S. Murthi & Ernan Haruvy & He Zhang [Downloadable!]
• Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding
  by Jayson L. Lusk & Corinne Alexander & Matthew C. Rousu [Downloadable!]
• A Model of Promotion-Free Retail Pricing of Durable Products
  by Subramanian Balachander [Downloadable!]
• Editorial
  by Russell S. Winer [Downloadable!]

• Magazines and their Companion Websites: Competing Outlet Channels?
  by Ulrich Kaiser [Downloadable!]
• Store Brand Strength
  by Rajeev K. Tyagi [Downloadable!]
• An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony
  by John J. Wiorkowski & Victoria A. Gylys [Downloadable!]

• Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations?
  by Tatsuhiko Nariu & David Flath [Downloadable!]
• Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach
  by Qin Zhang & P.B. Seetharaman & Chakravarthi Narasimhan [Downloadable!]
• Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models
  by Sanjeev Agarwal & R. Kenneth Teas [Downloadable!]

• Long-term Profit Impact Of Integrated Marketing Communications Program
  by Kalyan Raman & Prasad A. Naik [Downloadable!]
• A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest
  by Richard R. Batsell [Downloadable!]
• Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test
  by Sang-Yong T. Lee & Ivan P.L. Png [Downloadable!]
• Holding Company Cost Economies in the Global Advertising and Marketing Services Business
  by Alvin J. Silk & Ernst R. Berndt [Downloadable!]
• Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
  by Ashutosh Prasad & Bart Bronnenberg & Vijay Mahajan [Downloadable!]
• The Relationship between Market Share and Information in a High-Tech Industry
  by Vasilis Theoharakis & Demetrios Vakratsas & Veronica Wong [Downloadable!]
• Durable Good, Extended Warranty and Channel Coordination
  by Preyas S. Desai & Paddy Padmanabhan [Downloadable!]
• Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
  by Jin Gyo Kim & Ulrich Menzefricke & Fred M. Feinberg [Downloadable!]

• Competitive Entry and Pricing Responses to Product Innovation
  by Barry Bayus & Pradeep Chintagunta [Downloadable!]
• Measuring National Brands’ Equity over Store Brands
  by Raj Sethuraman [Downloadable!]
• The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
  by Praveen K. Kopalle & Scott A. Neslin [Downloadable!]

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This page was last updated on 2009-12-17.