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Vidzeme Region Inhabitants’ Media Usage Specifics

Author

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  • Krūmiņa Ilze

    (Alberta College, Riga, Latvia)

  • Milēviča Inga

    (Alberta College, Riga, Latvia)

Abstract

Research purpose. There is a growing trend of society believing more and more in public broadcasting and media because they can objectively explain and reflect on what is happening in the world and Latvia. As the pandemic escalates, people are increasingly listening to what professional journalists and experts are saying. The survey organised by the National Media Council (neplpadome.lv, 2021) also shows that trust in public media in Latvia has been growing. However, one important challenge now is handling misinformation and false news, mostly seen on the Internet and social media. To be able to trace and analyse misinformation and false news that might have a significant impact on the population, first, it is important to identify the traditional and digital media as well as other Internet sources that have been frequently used by the population. The purpose of this study is to identify media platforms, including regional media, that are in daily use by the Vidzeme region’s population.

Suggested Citation

  • Krūmiņa Ilze & Milēviča Inga, 2022. "Vidzeme Region Inhabitants’ Media Usage Specifics," Economics and Culture, Sciendo, vol. 19(2), pages 38-46, December.
    • Handle: RePEc:vrs:ecocul:v:19:y:2022:i:2:p:38-46:n:1
    DOI: 10.2478/jec-2022-0014
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    More about this item

    Keywords

    digital media; traditional media; communication; Latvia;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • D1 - Microeconomics - - Household Behavior

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