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System Analysis Of Marketing Paradigms

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  • Syaglova, Yulia

    (Russian Presidential Academy of National Economy and Public Administration)

Abstract

The paper attempts to analyze the genesis of the main paradigms of marketing. Given the author's understanding and pointed out the advantages and disadvantages of each of them, and formulated trends in the further development of the concept of marketing.

Suggested Citation

  • Syaglova, Yulia, 2015. "System Analysis Of Marketing Paradigms," Working Papers sy2, Russian Presidential Academy of National Economy and Public Administration.
    • Handle: RePEc:rnp:wpaper:sy2
    as

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    File URL: https://repec.ranepa.ru/rnp/wpaper/sy2.pdf
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    References listed on IDEAS

    as
    1. Zili Yang, 2003. "A Pseudo "Folk" Theorem In The Strategic Provision Of Stock Externalities," International Game Theory Review (IGTR), World Scientific Publishing Co. Pte. Ltd., vol. 5(04), pages 347-359.
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      More about this item

      Keywords

      marketing; marketing paradigm; genesis; relationship marketing; marketing 4P; 4C; 4R;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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