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Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process

Author

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  • VINEREAN Alexandra

    (Lucian Blaga University of Sibiu)

Abstract

Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.

Suggested Citation

  • VINEREAN Alexandra, 2013. "Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 186-198.
    • Handle: RePEc:blg:reveco:v:65:y:2013:i:2:p:186-198
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65214vinerean.pdf
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    References listed on IDEAS

    as
    1. P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
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    Cited by:

    1. Uma Murthy & Paul Mariadas & Gopal Perumal, 2016. "The Behaviors of Generation Y Tourists from Asean Countries towards Malaysian Tourism Industry in Kuala Lumpur, Malaysia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(12), pages 249-249, November.

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    More about this item

    Keywords

    consumer behavior; motivators; market segmentation; determinants; tourists; types of tourism; purchase;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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