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Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

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  • Wesley Hartmann

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  • V. Viard

    ()

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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11129-007-9035-3
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    Bibliographic Info

    Article provided by Springer in its journal Quantitative Marketing and Economics.

    Volume (Year): 6 (2008)
    Issue (Month): 2 (June)
    Pages: 109-137

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    Handle: RePEc:kap:qmktec:v:6:y:2008:i:2:p:109-137

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    Web page: http://www.springerlink.com/link.asp?id=111240

    Related research

    Keywords: Switching costs; Reward programs; Dynamic programming; Discrete-choice; D40; L10; M31;

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    References

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    1. Klemperer, Paul, 1987. "Markets with Consumer Switching Costs," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 102(2), pages 375-94, May.
    2. Rust, John, 1987. "Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher," Econometrica, Econometric Society, Econometric Society, vol. 55(5), pages 999-1033, September.
    3. Borenstein, S., 1993. "Repeat Buyer Programs in Network industries," Papers, California Davis - Institute of Governmental Affairs 93-10, California Davis - Institute of Governmental Affairs.
    4. Wesley Hartmann, 2006. "Intertemporal effects of consumption and their implications for demand elasticity estimates," Quantitative Marketing and Economics, Springer, Springer, vol. 4(4), pages 325-349, December.
    5. Daniel A. Ackerberg, 2001. "A New Use of Importance Sampling to Reduce Computational Burden in Simulation Estimation," NBER Technical Working Papers 0273, National Bureau of Economic Research, Inc.
    6. Jean-Pierre Dube & Guenter J. Hitsch & Peter Rossi, 2006. "Do Switching Costs Make Markets Less Competitive?," 2006 Meeting Papers, Society for Economic Dynamics 514, Society for Economic Dynamics.
    7. Caminal, Ramon & Matutes, Carmen, 1990. "Endogenous switching costs in a duopoly model," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 8(3), pages 353-373, September.
    8. Robert D. Cairns & John W. Galbraith, 1990. "Artificial Compatibility, Barriers to Entry, and Frequent-Flyer Programs," Canadian Journal of Economics, Canadian Economics Association, vol. 23(4), pages 807-16, November.
    9. Matthew Shum, 2004. "Does Advertising Overcome Brand Loyalty? Evidence from the Breakfast-Cereals Market," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 13(2), pages 241-272, 06.
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    Cited by:
    1. Caminal, Ramon, 2009. "The design and efficiency of loyalty rewards," CEPR Discussion Papers 7588, C.E.P.R. Discussion Papers.
    2. Ribeiro, Ricardo, 2010. "Consumer demand for variety: intertemporal effects of consumption, product switching and pricing policies," MPRA Paper 25812, University Library of Munich, Germany.
    3. Jorge Ale, 2013. "Switching Costs and Introductory Pricing in the Wireless Service Industry," Working Papers 13-17, NET Institute.

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