Tehnici de analiza a mediului concurential
AbstractMicromediul cunoscut si sub denumirea de mediul concurential include acele forte sau grupuri care influenteaza in mod direct operatiunile principale ale unei organizatii. O etapa fundamentala in cadrul marketingului strategic o reprezinta analiza si anticiparea modificarilor si elementelor principale din cadrul micromediului. Principalele tehnici de analiza ale mediului concurential (micromediului) sunt modelul celor cinci forte ale lui Porter, modelul analizei grupurilor strategice si modelul analizei concurentiala.
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Bibliographic InfoArticle provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).
Volume (Year): 5 (2011)
Issue (Month): 1 (March)
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mediu concurential; micromediu; modelul celor cinci forte ale lui Porter; analiza grupurilor strategice; analiza concurentiala; competitive environment; micro-environment; Porter’s five forces model; strategic group analyses; competitive analyses;
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