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Repeat Buying Behavior for Ornamental Plants: A Consumer Profile

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  • Palma, Marco A.
  • Hall, Charles R.
  • Collart, Alba J.

Abstract

This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the frequency of buying for ornamental plants were the purpose of the purchase (self use vs. gifts) and seasonality. Respondents with a college degree in the older age groups, and higher income levels had a lower frequency of buying while individuals with medium income levels increase frequency of buying. Several ornamental plant attributes were also included in the analysis.

Suggested Citation

  • Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-11, July.
    • Handle: RePEc:ags:jlofdr:139421
    DOI: 10.22004/ag.econ.139421
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    1. Gould, Brian W. & Cox, Thomas L. & Perali, Carlo Federico, 1990. "The Demand For Fluid Milk Products In The U.S.: A Demand Systems Approach," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 15(1), pages 1-12, July.
    2. Palma, Marco A. & Ward, Ronald W., 2010. "Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(1), pages 1-18, February.
    3. Carpio, Carlos E. & Wohlgenant, Michael K. & Safley, Charles D., 2008. "Relative Importance of Factors Affecting Customer's Decisions to Buy Pick-Your-Own Versus Preharvested Fruit at North Carolina Farms," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 40(3), pages 983-997, December.
    4. Tonsor, Glynn T. & Mintert, James R. & Schroeder, Ted C., 2010. "U.S. Meat Demand: Household Dynamics and Media Information Impacts," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(1), pages 1-17.
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    Cited by:

    1. Vardges Hovhannisyan & Hayk Khachatryan, 2017. "Ornamental Plants in the United States: An Econometric Analysis of a Household‐Level Demand System," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 226-241, April.

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    More about this item

    Keywords

    Consumer/Household Economics; Crop Production/Industries; Institutional and Behavioral Economics;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand

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