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Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S

Author

Listed:
  • Palma, Marco A.
  • Ward, Ronald W.

Abstract

The floriculture industry faces many challenges including increasing energy and input prices, seasonality of its products and international competition. To analyze floriculture demand, we estimate and use simulation analysis to decompose it into market penetration and buying frequency. Understanding what are the factors that influence non-buyers of floral products to become buyers, and the factors that influence current buyers to increase their expenditures on floral products is vital information that the industry can use to design specific programs targeting different demographic groups according to their specific preferences for flowers.

Suggested Citation

  • Palma, Marco A. & Ward, Ronald W., 2010. "Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(1), pages 1-18, February.
    • Handle: RePEc:ags:ifaamr:93340
    DOI: 10.22004/ag.econ.93340
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    Citations

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    Cited by:

    1. Rodriguez, J. & Hernandez, J. & Quevedo, D., 2015. "Generation X and Generation Y. An approach of consumption values toward roses in the South of the State of Mexico," 2015 Conference, August 9-14, 2015, Milan, Italy 210968, International Association of Agricultural Economists.
    2. Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-11, July.
    3. Yan Heng & Ronald W. Ward & Lisa A. House & Marisa Zansler, 2019. "Assessing key factors influencing orange juice demand in the current US market," Agribusiness, John Wiley & Sons, Ltd., vol. 35(4), pages 501-515, October.
    4. Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 229-242, May.
    5. Steen, Marie, 2014. "Measuring Price–Quantity Relationships in the Dutch Flower Market," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(2), pages 1-10, May.
    6. Rombach, Meike & Widmar, Nicole Olynk & Byrd, Elizabeth & Bitsch, Vera, 2018. "Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 91-99.
    7. Khaoula Toumi & Christiane Vleminckx & Joris Van Loco & Bruno Schiffers, 2016. "Pesticide Residues on Three Cut Flower Species and Potential Exposure of Florists in Belgium," IJERPH, MDPI, vol. 13(10), pages 1-14, September.

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