The Interface Ofthe Marketing And Financialproblems Of Smalland Medium Sâ€¹Zed Businesses In Eskisehir
AbstractSMEs have some problems about not only the management and qualified human resources but also marketing and finance. Actually, the interface of these two problems is also the main reason of many others. The aim of this study is to determine marketing and financial problems and interface of these two problems of SMEs. From this viewpoint, the aim of this study is to determine the financial and marketing problems of SMEs in Eskiï¬‚ehir. It is obvious that, the most important financial problems of SMEs are cash shortage, stagnantion in markets, and high credit interests. Difficulties of new product development, rapid changes of consumer preferences, and price contracts of competitors are the most important marketing problems of SMEs. The results of the research indicated that, financial and marketing problems of SMEs have not differentiated as employee numbers and industries have varied.
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Bibliographic InfoArticle provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.
Volume (Year): 5 (2005)
Issue (Month): 1 (June)
Contact details of provider:
Postal: Yunus Emre Kampusu 26470, Eskişehir
Phone: (90) (222) 335-0580 x 2743
Fax: (90) (222) 320-1304
Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
SME; marketing problems; financial problems; the interface of marketing and financial problems of SMEs.;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- O16 - Economic Development, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
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