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Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir


Author Info

  • Ayla Ozhan Dedeoglu

    (Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration)

  • Elif Ustundagli

    (Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration)

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    Consumer acculturation refers to socialization process in which an immigrant learns the consumption related behaviors and values of the host culture and integrate them with their original culture. The present study aims to contribute to the literature by studying consumer acculturation of Bosnian immigrants who had to migrate because of negative political and religious environment, in addition to socio-economical problems, in their home country. The study was conducted in Izmir/Turkey. Findings reveal that Bosnian immigrants have integrative attitudes toward Turkish culture while maintaining their original culture. They try to shield their community from consumer culture experienced in Izmir, as well. Findings also show that socio-historical factors are acculturative agents.

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    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 11 (2011)
    Issue (Month): 1 ()
    Pages: 1-14

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    Handle: RePEc:ege:journl:v:11:y:2011:i:1:p:1-14

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    Related research

    Keywords: consumer acculturation; consumer culture; bosnian immigrants;

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