IDEAS home Printed from https://ideas.repec.org/a/ege/journl/v11y2011i1p1-14.html
   My bibliography  Save this article

Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir

Author

Listed:
  • Ayla Ozhan Dedeoglu

    (Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration)

  • Elif Ustundagli

    (Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration)

Abstract

Consumer acculturation refers to socialization process in which an immigrant learns the consumption related behaviors and values of the host culture and integrate them with their original culture. The present study aims to contribute to the literature by studying consumer acculturation of Bosnian immigrants who had to migrate because of negative political and religious environment, in addition to socio-economical problems, in their home country. The study was conducted in Izmir/Turkey. Findings reveal that Bosnian immigrants have integrative attitudes toward Turkish culture while maintaining their original culture. They try to shield their community from consumer culture experienced in Izmir, as well. Findings also show that socio-historical factors are acculturative agents.

Suggested Citation

  • Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011. "Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 1-14.
    • Handle: RePEc:ege:journl:v:11:y:2011:i:1:p:1-14
    as

    Download full text from publisher

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2011_1_1.pdf
    Download Restriction: no
    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2011&peryot=1
    File Function: Website of the journal issue
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    consumer acculturation; consumer culture; bosnian immigrants;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:11:y:2011:i:1:p:1-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Baris Gök (email available below). General contact details of provider: https://edirc.repec.org/data/iiegetr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.