Shattering the Myth of Costless Price Changes
AbstractDespite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.
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Bibliographic InfoArticle provided by Elsevier in its journal European Management Journal.
Volume (Year): 21 (2003)
Issue (Month): 6 (December)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description
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- Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2007. "Non-price rigidity and cost of adjustment," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 817-832.
- Levy, Daniel, 2007.
"Price Rigidity and Flexibility: New Empirical Evidence,"
2762, University Library of Munich, Germany.
- Daniel Levy, 2007. "Price rigidity and flexibility: new empirical evidence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 639-647.
- Daniel Levy, 2006. "Price Rigidity and Flexibility: New Empirical Evidence," Emory Economics 0611, Department of Economics, Emory University (Atlanta).
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