A robust approach to measure latent, time-varying equity in hierarchical branding structures
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DOI: 10.1007/s11129-013-9133-3
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Cited by:
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- Amit Mehra & Sajeesh Sajeesh & Sudhir Voleti, 2020. "Impact of Reference Prices on Product Positioning and Profits," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 882-892, April.
- Kappe, Eelco & Stadler Blank, Ashley & DeSarbo, Wayne S., 2018. "A random coefficients mixture hidden Markov model for marketing research," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 415-431.
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More about this item
Keywords
Dirichlet Process Priors; Brand equity; Brand hierarchy; Multi-level Modeling; State-dependence;All these keywords.
JEL classification:
- C11 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Bayesian Analysis: General
- C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
- C20 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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