Data pruning in consumer choice models
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DOI: 10.1007/s11129-005-9000-y
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- Song Yao & Carl F. Mela, 2011. "A Dynamic Model of Sponsored Search Advertising," Marketing Science, INFORMS, vol. 30(3), pages 447-468, 05-06.
- Christophe Van den Bulte & Raghuram Iyengar, 2011. "Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models," Marketing Science, INFORMS, vol. 30(2), pages 233-248, 03-04.
- Olga Novikova & Dmitriy B. Potapov, 2015. "Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables," HSE Working papers WP BRP 48/MAN/2015, National Research University Higher School of Economics.
- Oliver J. Rutz & Michael Trusov & Randolph E. Bucklin, 2011. "Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?," Marketing Science, INFORMS, vol. 30(4), pages 646-665, July.
- Bruno J.D. Jacobs & Bas Donkers & Dennis Fok, 2016.
"Model-Based Purchase Predictions for Large Assortments,"
Marketing Science, INFORMS, vol. 35(3), pages 389-404, May.
- Jacobs, B.J.D. & Donkers, A.C.D. & Fok, D., 2016. "Model-based Purchase Predictions for Large Assortments," ERIM Report Series Research in Management ERS-2014-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Harald J. van Heerde & Shuba Srinivasan & Marnik G. Dekimpe, 2010. "Estimating Cannibalization Rates for Pioneering Innovations," Marketing Science, INFORMS, vol. 29(6), pages 1024-1039, 11-12.
- Gijsenberg, Maarten J. & Nijs, Vincent R., 2019. "Advertising spending patterns and competitor impact," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 232-250.
- Nibbering, Didier & Hastie, Trevor J., 2022. "Multiclass-penalized logistic regression," Computational Statistics & Data Analysis, Elsevier, vol. 169(C).
- Qing Liu & Thomas Otter & Greg M. Allenby, 2007. "Investigating Endogeneity Bias in Marketing," Marketing Science, INFORMS, vol. 26(5), pages 642-650, 09-10.
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Keywords
Nonignorable missing data mechanism; Probabilistic sampling; Scanner panel data; Multinomial logit models; Mixed-logit models;All these keywords.
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