IDEAS home Printed from https://ideas.repec.org/a/ris/buecrj/0096.html
   My bibliography  Save this article

A Research On The Internet Product Purchasing Behavior Of Public Employees

Author

Listed:
  • Yayar, Rustu

    (Gaziosmanpaşa University)

  • Sadaklioglu, Humeyra

    (Gaziosmanpaşa University)

Abstract

In recent years, several advences in information technologies have increased the computer use of consumers in the world and our country. These developments have revealed a new way of doing business known as e-commerce. For consumers, online shopping has become the most popular internet activity because it does not require much physical effort, personalize the shopping environment, provide time and cost savings to buyers, and allow comparisons of product, brand, price and company recognition. Therefore, this study focuses on measuring the trends of internet shopping of public employees. For this aim, we included 495 staff of Tokat Governer and Gaziosmanpasa University. This study proved that the educated and higher income levels consumers preferred the internet shopping. As a result, we showed that issues preventing preferring of the internet shopping are the delay in the delivery of products, and deceptive and misleading advertisements.

Suggested Citation

  • Yayar, Rustu & Sadaklioglu, Humeyra, 2012. "A Research On The Internet Product Purchasing Behavior Of Public Employees," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 3(3), pages 145-145, July.
    • Handle: RePEc:ris:buecrj:0096
    as

    Download full text from publisher

    File URL: http://www.berjournal.com/a-research-on-the-internet-product-purchasing-behavior-of-public-employees
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Internet; Consumer; Purchasing Behavior;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:buecrj:0096. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adem Anbar (email available below). General contact details of provider: https://edirc.repec.org/data/iiulutr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.