Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach
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Bibliographic InfoArticle provided by Springer in its journal Journal of Cultural Economics.
Volume (Year): 35 (2011)
Issue (Month): 2 (May)
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Web page: http://www.springerlink.com/link.asp?id=100284
Motion pictures; Star power; Critics; M31;
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- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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