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Movie reviews: Who are the readers?

Author

Listed:
  • Jose Ignacio Azuela Flores

    (Universidad Autonoma de Tamaulipas (Mexico))

  • Victor Fernandez-Blanco

    (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

  • Maria Jose Sanzo-Perez

    (Departamento de Administracion de Empresas, Facultad de Economia y Empresa, Universidad de Oviedo)

Abstract

The analysis of the relationship between movie reviews and consumer's decision process has focused mainly on the side of critics, who have been defined as "influencers" or as "predictors" (Eliashberg & Shugan, 1997). Also, new ways to measure the impact of the critic have been introduced (Gemser, van Oostrum & Leenders, 2007) and the consistency of their opinions over time has been proved (Ginsburgh & Weyers, 1999). However, there is scarce evidence about the readers of movie reviews: who are they and what is their profile. The objective of this paper is to fill this gap. Using information of Spanish consumers, we estimate a nested logit model that identifies movie review readers. The preliminary results suggest that movie review readers are mainly employed young women without family responsibilities

Suggested Citation

  • Jose Ignacio Azuela Flores & Victor Fernandez-Blanco & Maria Jose Sanzo-Perez, 2012. "Movie reviews: Who are the readers?," ACEI Working Paper Series AWP-03-2012, Association for Cultural Economics International, revised May 2012.
    • Handle: RePEc:cue:wpaper:awp-03-2012
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    References listed on IDEAS

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    1. Azuela Flores José Ignacio & Fernandez Blanco Víctor & Sanzo Pérez María José, 2012. "The effects of critics reviews on movie demand," Contaduría y Administración, Accounting and Management, vol. 57(2), pages 201-222, abril-jun.
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    More about this item

    Keywords

    critics; movie reviews; critic readers; influenced; predicted;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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