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Information, Blockbusters, and Stars: A Study of the Film Industry

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  • Ravid, S Abraham
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    Abstract

    This article presents two alternative explanations for the role of stars in motion pictures. Either informed insiders signal project quality by hiring an expensive star, or stars capture their expected economic rent. These approaches are tested on a sample of movies produced in the 1990s. Means comparisons suggest that star-studded films bring in higher revenues. However, regressions show that any big budget investment increases revenues. Sequels, highly visible films and "family oriented" ratings also contribute to revenues. A higher return on investment is correlated only with G or PG ratings and marginally with sequels. This is consistent with the "rent capture" hypothesis. Copyright 1999 by University of Chicago Press.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Business.

    Volume (Year): 72 (1999)
    Issue (Month): 4 (October)
    Pages: 463-92

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    Handle: RePEc:ucp:jnlbus:v:72:y:1999:i:4:p:463-92

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    Web page: http://www.journals.uchicago.edu/JB/

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    Cited by:
    1. Fernandez-Blanco, Victor & Orea, Luis & Prieto-Rodriguez, Juan, 2009. "Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer's decision making process," Journal of Economic Psychology, Elsevier, vol. 30(4), pages 622-633, August.
    2. repec:lan:wpaper:1089 is not listed on IDEAS
    3. Tirtha Dhar & Guanghui Sun & Charles Weinberg, 2012. "The long-term box office performance of sequel movies," Marketing Letters, Springer, vol. 23(1), pages 13-29, March.
    4. Julianne Treme, 2010. "Effects of Celebrity Media Exposure on Box-Office Performance," Journal of Media Economics, Taylor & Francis Journals, vol. 23(1), pages 5-16.
    5. Elberse, Anita & Anand, Bharat, 2007. "The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market," Information Economics and Policy, Elsevier, vol. 19(3-4), pages 319-343, October.
    6. Skilton, Paul F., 2009. "Knowledge based resources, property based resources and supplier bargaining power in Hollywood motion picture projects," Journal of Business Research, Elsevier, vol. 62(8), pages 834-840, August.
    7. Ana Suárez-Vázquez, 2011. "Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach," Journal of Cultural Economics, Springer, vol. 35(2), pages 119-135, May.
    8. Basuroy, Suman & Chatterjee, Subimal, 2008. "Fast and frequent: Investigating box office revenues of motion picture sequels," Journal of Business Research, Elsevier, vol. 61(7), pages 798-803, July.
    9. repec:lan:wpaper:1111 is not listed on IDEAS
    10. Ferriani, Simone & Cattani, Gino & Baden-Fuller, Charles, 2009. "The relational antecedents of project-entrepreneurship: Network centrality, team composition and project performance," Research Policy, Elsevier, vol. 38(10), pages 1545-1558, December.
    11. Jordi McKenzie, 2010. "Do 'African American' films perform better or worse at the box office? An empirical analysis of motion picture revenues and profits," Applied Economics Letters, Taylor & Francis Journals, vol. 17(16), pages 1559-1564.
    12. Moul, Charles C., 2008. "Retailer entry conditions and wholesaler conduct: The theatrical distribution of motion pictures," International Journal of Industrial Organization, Elsevier, vol. 26(4), pages 966-983, July.
    13. repec:lan:wpaper:1090 is not listed on IDEAS
    14. C F Elliott & R Simmons, 2007. "Determinants of UK box office success: the impact of quality signals," Working Papers 584026, Lancaster University Management School, Economics Department.
    15. Jose Ignacio Azuela Flores & Victor Fernandez-Blanco & Maria Jose Sanzo-Perez, 2012. "Movie reviews: Who are the readers?," ACEI Working Paper Series AWP-03-2012, the Association for Cultural Economics International, revised May 2012.
    16. Andersen, Kristina Vaarst, 2013. "The problem of embeddedness revisited: Collaboration and market types," Research Policy, Elsevier, vol. 42(1), pages 139-148.
    17. Darren Filson, 2003. "Dynamic Common Agency, Vertical Integration, and Investment: The Economics of Movie Distribution," Claremont Colleges Working Papers 2003-07, Claremont Colleges.
    18. Bourreau, Marc, 2003. "Mimicking vs. counter-programming strategies for television programs," Information Economics and Policy, Elsevier, vol. 15(1), pages 35-54, March.
    19. Liran Einav (Stanford University), 2004. "Not All Rivals Look Alike: An Empirical Model for Discrete Games with Asymmetric Rivals," Econometric Society 2004 North American Winter Meetings 626, Econometric Society.
    20. Venkat Kuppuswamy & Carliss Y. Baldwin, 2012. "Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry," Harvard Business School Working Papers 13-007, Harvard Business School, revised Aug 2012.
    21. Banerjee, Bibek & Chakrabarty Patrali, . "An Eye for an Eye: Impact of Sequelization and Comparison in Advertisements on Consumer’s Perception of Brands," IIMA Working Papers WP2010-08-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    22. repec:lan:wpaper:1176 is not listed on IDEAS

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