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The Determinants of Motion Picture Box Office Performance: Evidence from Movies Produced in Italy

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Author Info
M. Bagella
L. Becchetti

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Abstract

The paper provides an empirical analysis of box office performance for movies produced in Italy between 1985 and 1996. Descriptive evidence documents a decrease in the total number of films produced and a sharp reduction in daily revenues and per screen daily admissions during the sample period. In the econometric analysis various alternative hypotheses on the impact of the ex ante popularity of directors and cast of actors on box office performances are rejected in favour of a quadratic specification with positive externalities between the two factors. The econometric cross-sectional evidence also documents that the net impact of subsidies on total admissions is irrelevant and that the significantly lower performance of subsidised films depends on the lower ex ante popularity of their cast and directors. Results on the impact of specialisation genres and production houses show that very few of them (i.e., the comic specialisation genre and the Filmauro production house) have a significant marginal impact on box office performances after controlling director and actors effects. Copyright Kluwer Academic Publishers 1999

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Publisher Info
Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 23 (1999)
Issue (Month): 4 (November)
Pages: 237-256
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Handle: RePEc:kap:jculte:v:23:y:1999:i:4:p:237-256

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Related research
Keywords: box office performance; superstar effect; movie economics;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Hamlen, William A, Jr, 1991. "Superstardom in Popular Music: Empirical Evidence," The Review of Economics and Statistics, MIT Press, vol. 73(4), pages 729-33, November. [Downloadable!] (restricted)
  2. Koenker, Roger & Bassett, Gilbert, Jr, 1982. "Robust Tests for Heteroscedasticity Based on Regression Quantiles," Econometrica, Econometric Society, vol. 50(1), pages 43-61, January. [Downloadable!] (restricted)
  3. William Gould, 1993. "Quantile regression with bootstrapped standard errors," Stata Technical Bulletin, StataCorp LP, vol. 2(9). [Downloadable!]
  4. Adam Finn & Colin Hoskins & Stuart McFadyen, 1996. "Telefilm Canada Investment in Feature Films: Empirical Foundations for Public Policy," Canadian Public Policy, University of Toronto Press, vol. 22(2), pages 151-161, June. [Downloadable!] (restricted)
  5. Smith, Sharon P & Smith, V Kerry, 1986. "Successful Movies: A Preliminary Empirical Analysis," Applied Economics, Taylor and Francis Journals, vol. 18(5), pages 501-07, May.
  6. Dexter, Albert S & Levi, Maurice D & Nault, Barrie R, 1993. "Freely Determined versus Regulated Prices: Implications for the Measured Link between Money and Inflation," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 25(2), pages 222-30, May. [Downloadable!] (restricted)
  7. Newey, Whitney K & West, Kenneth D, 1994. "Automatic Lag Selection in Covariance Matrix Estimation," Review of Economic Studies, Blackwell Publishing, vol. 61(4), pages 631-53, October. [Downloadable!] (restricted)
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  8. Chung, Kee H & Cox, Raymond A K, 1994. "A Stochastic Model of Superstardom: An Application of the Yule Distribution," The Review of Economics and Statistics, MIT Press, vol. 76(4), pages 771-75, November. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Alexis Dantec & Florence Levy, 2005. "Stars et box office : un état des approches théoriques et empiriques," Documents de Travail de l'OFCE 2005-13, Observatoire Francais des Conjonctures Economiques (OFCE). [Downloadable!]
  2. James Jozefowicz & Jason Kelley & Stephanie Brewer, 2008. "New Release: An Empirical Analysis of VHS/DVD Rental Success," Atlantic Economic Journal, International Atlantic Economic Society, vol. 36(2), pages 139-151, June. [Downloadable!] (restricted)
  3. Caroline Elliott & Rob Simmons, 2008. "Determinants of UK Box Office Success: The Impact of Quality Signals," Review of Industrial Organization, Springer, vol. 33(2), pages 93-111, September. [Downloadable!] (restricted)
    Other versions:
  4. Ralf Dewenter & Michael Westermann, 2005. "Cinema Demand In Germany," Journal of Cultural Economics, Springer, vol. 29(3), pages 213-231, August. [Downloadable!] (restricted)
  5. Christian Jansen, 2005. "The Performance of German Motion Pictures, Profits and Subsidies: Some Empirical Evidence," Journal of Cultural Economics, Springer, vol. 29(3), pages 191-212, August. [Downloadable!] (restricted)
  6. Gerda Gemser & Martine Oostrum & Mark Leenders, 2007. "The impact of film reviews on the box office performance of art house versus mainstream motion pictures," Journal of Cultural Economics, Springer, vol. 31(1), pages 43-63, March. [Downloadable!] (restricted)
  7. Devesa Fernández, María & Herrero Prieto, Luis César & Sanz Lara, José Ángel, 2009. "Análisis económico de la demanda de un festival cultural/," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 27, pages 139-160, Abril. [Downloadable!] (restricted)
  8. Christian Jansen, 2003. "The Performance of German Motion Pictures, Profits, and," Industrial Organization 0302002, EconWPA. [Downloadable!]
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