Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry
AbstractAudiences choose to see films using information from previous films. A stochastic consumer choice process based on this assumption generates a particular distribution of financially successful films among film types. Movie stars can be used to mark these successful film types. Thus, their star power originates not only from “box-office appeal” but also from “marking power”. Evidence of 960 top 20 films released in the United States and Canada between 1940–1955 and 1960–1995 is consistent with this model. Copyright Kluwer Academic Publishers 1998
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Bibliographic InfoArticle provided by Springer in its journal Journal of Cultural Economics.
Volume (Year): 22 (1998)
Issue (Month): 4 (December)
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Web page: http://www.springerlink.com/link.asp?id=100284
Hollywood; film; consumer choice; movie stars; star-power;
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- Storper, Michael, 1989. "The Transition to Flexible Specialisation in the U.S. Film Industry: External Economies, the Division of Labour, and the Crossing of Industrial Divides," Cambridge Journal of Economics, Oxford University Press, vol. 13(2), pages 273-305, June.
- Chung, Kee H & Cox, Raymond A K, 1994. "A Stochastic Model of Superstardom: An Application of the Yule Distribution," The Review of Economics and Statistics, MIT Press, vol. 76(4), pages 771-75, November.
- De Vany, Arthur & Walls, W David, 1996. "Bose-Einstein Dynamics and Adaptive Contracting in the Motion Picture Industry," Economic Journal, Royal Economic Society, vol. 106(439), pages 1493-1514, November.
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