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The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

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Author Info

  • Jehoshua Eliashberg

    ()
    (The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Anita Elberse

    ()
    (Harvard Business School, Harvard University, Boston, Massachusetts 02163)

  • Mark A.A.M. Leenders

    ()
    (The Amsterdam School of Communications Research, University of Amsterdam, Amsterdam, The Netherlands)

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    Abstract

    The motion picture industry has provided a fruitful research domain for scholars in marketing and other disciplines. The industry has high economic importance and is appealing to researchers because it offers both rich data that cover the entire product lifecycle for many new products and because it provides many unsolved “puzzles.” Although the amount of scholarly research in this area is rapidly growing, its impact on practice has not been as significant as in other industries (e.g., consumer packaged goods). In this article, we discuss critical practical issues for the motion picture industry, review existing knowledge on those issues, and outline promising research directions. Our review is organized around the three key stages in the value chain for theatrical motion pictures: production, distribution, and exhibition. Focusing on what we believe are critical managerial issues, we propose various conjectures—framed either as research challenges or specific research hypotheses—related to each stage in the value chain and often involved in understanding consumer movie-going behavior.

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    File URL: http://dx.doi.org/10.1287/mksc.1050.0177
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    Bibliographic Info

    Article provided by INFORMS in its journal Marketing Science.

    Volume (Year): 25 (2006)
    Issue (Month): 6 (11-12)
    Pages: 638-661

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    Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:638-661

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    Related research

    Keywords: motion picture industry; entertainment industry; review; research and models;

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    Cited by:
    1. Lona Fowdur & Vrinda Kadiyali & Jeffrey T. Prince, 2009. "Racial Bias in Expert Quality Assessment: A Study of Newspaper Movie Reviews," Working Papers 2010-13, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
    2. Tirtha Dhar & Guanghui Sun & Charles Weinberg, 2012. "The long-term box office performance of sequel movies," Marketing Letters, Springer, vol. 23(1), pages 13-29, March.
    3. Gazley, Aaron & Clark, Gemma & Sinha, Ashish, 2011. "Understanding preferences for motion pictures," Journal of Business Research, Elsevier, vol. 64(8), pages 854-861, August.
    4. McKenzie, Jordi, 2013. "Predicting box office with and without markets: Do internet users know anything?," Information Economics and Policy, Elsevier, vol. 25(2), pages 70-80.
    5. Jordi McKenzie, 2010. "Do 'African American' films perform better or worse at the box office? An empirical analysis of motion picture revenues and profits," Applied Economics Letters, Taylor & Francis Journals, vol. 17(16), pages 1559-1564.
    6. Lorenzen, Mark & Täube, Florian Arun, 2008. "Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry," Journal of International Management, Elsevier, vol. 14(3), pages 286-299, September.
    7. Haefliger, Stefan & Jäger, Peter & von Krogh, Georg, 2010. "Under the radar: Industry entry by user entrepreneurs," Research Policy, Elsevier, vol. 39(9), pages 1198-1213, November.
    8. Dalton, John & Leung, Tin Cheuk, 2013. "Strategic Decision-Making in Hollywood Release Gaps," MPRA Paper 52439, University Library of Munich, Germany.
    9. Marshall, Pablo & Dockendorff, Monika & Ibáñez, Soledad, 2013. "A forecasting system for movie attendance," Journal of Business Research, Elsevier, vol. 66(10), pages 1800-1806.

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