Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie

For approx. three years the discount food industry has been going through a paradigm shift without a real willingness to accept this fact or admit that it is happening. Just a few years ago these core statements applied: "What can one do without" or "recognizable price difference through store brands with comparable quality", this resulted in a distortion - now the opposite is true: "Which service should we offer" and "which brand-name products should we offer?" In addition, of late the question of shop design i.e. appearance has arisen and its implied air of high quality. All these factors together have resulted in the lines between discount stores and supermarkets becoming fluid, even erased. The perception of significant differences in prices is vanishing and the risk of no longer being recognized as a discount store is rising. And this is all due to the fact that in the face of stagnating market shares the industry is searching for sales revenue resources. Considering the emerging shop design i.e. appearances one can still speak of the rationalized supermarket, but the newest tested form is, however, better described with the term presentation-oriented supermarket.