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Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos

Author

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  • Ponzoa Casado, José Manuel
  • Reinares Lara, Pedro

Abstract

[ES] Cada vez son más numerosos los programas de fidelización que ofrecen al titular la posibilidad de comprar puntos o conseguir premios, viajes o billetes aéreos pagando una parte de los mismos con dinero. Dicha característica, unida a la propia estructura y dinámica de los programas de fidelización y a la actual coyuntura del sector turístico, ha permitido desarrollar plataformas de venta directa desde las que ofrecer servicios a los titulares.

Suggested Citation

  • Ponzoa Casado, José Manuel & Reinares Lara, Pedro, 2010. "Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7768
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