Online Instruments In Quantitative Marketing Research
AbstractThis paper has its duty to reveal the importance of online cantitative marketing research by using its instruments. The WebSurvey is a very important online marketing research tool, because its attractive to the respondent due to the simplicity in filling the data, where interface can capture the respondent attention, by using multimedia.The advantages are huge, the Romanian industry of online cantitative marketing research is still a Nova in a long precess in becoming a real Star.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 1 (2011)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://holisticmarketingmanagement.ro
Web survey systems; online cantitative marketing research; online survey;
Other versions of this item:
- Ivona STOICA, 2011. "Online Instruments In Quantitative Marketing Research," Holistic Marketing Management, Romanian-American University, vol. 1(2), pages 69-78, June.
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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