The Effect Of Personal Values On Consumersâ€™ Inclination To Adoptinnovations
AbstractAlthough there has been a fair amount of research on the role of personal values in marketing and consumer behavior, few studies addressed the relationship between personal values and adoption of innovations. This study focuses on the effect of personal values on consumersâ€™adoption of innovations. In order to determine the relationship and the effect, this study developes a structural equation model introducing relations between personal values and adoption of innovations consistent with previous studies. The result of this study shows that personal vales has effect on the adoption process for new products.
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Bibliographic InfoArticle provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.
Volume (Year): 7 (2007)
Issue (Month): 2 (December)
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Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
Personal Values; Adoption of Innovations; Innovation; New Product; Structural Equation Modeling;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- C46 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Specific Distributions
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