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The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations

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Author Info
Cevahir Uzkurt () (Eskisehir Osmangazi University)
Abstract

Although there has been a fair amount of research on the role of personal values in marketing and consumer behavior, few studies addressed the relationship between personal values and adoption of innovations. This study focuses on the effect of personal values on consumers’adoption of innovations. In order to determine the relationship and the effect, this study developes a structural equation model introducing relations between personal values and adoption of innovations consistent with previous studies. The result of this study shows that personal vales has effect on the adoption process for new products.

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File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2007-2/bolum_14.pdf
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Publisher Info
Article provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.

Volume (Year): 7 (2007)
Issue (Month): 2 (December)
Pages: 241-260
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Handle: RePEc:and:journl:v:7:y:2007:i:2:p:241-260

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Related research
Keywords: Personal Values; Adoption of Innovations; Innovation; New Product; Structural Equation Modeling;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
C46 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Specific Distributions

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This page was last updated on 2009-11-22.

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