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STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA

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Author Info

  • Iulia Iuga

    (1 Decembrie 1918 University of Alba Iulia)

  • Ruxandra Radoviciu

    (1 Decembrie 1918 University of Alba Iulia)

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    Abstract

    Recent changes in the market caused by economic crisis affected the Small and MediumEnterprises. The study helps Transilvania Bank to see the place on the market and the image among Smalland Medium Enterprises. Following the predictions made by the small and medium enterprises the bank hasthe possibility to develop the products and services offered.

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    File URL: http://oeconomica.uab.ro/upload/lucrari/1220102/27.pdf
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    Bibliographic Info

    Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

    Volume (Year): 2 (2010)
    Issue (Month): 12 ()
    Pages: 27

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    Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:27

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    Keywords: bank; small and medium business; market;

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