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Understanding international prices: customers as capital Author info | Abstract | Publisher info | Download info | Related research | Statistics Lukasz A. Drozd
Jaromir B. Nosal
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This paper develops a theory of pricing-to-market driven by marketing and bargaining frictions. Our key innovation is a capital theoretic model of marketing in which relations with customers are valuable. In our model, producers search and form long-lasting relations with their customers, and marketing helps overcome the search frictions involved in forming such matches. In the context of international business cycle patterns, the model accounts for observations that are puzzles for a large class of theories: (i) pricing-to-market, (ii) positive correlation of aggregate real export and import prices, (iii) excess volatility of the real exchange rate over the terms of trade, and (iv) low short-run and high long-run price elasticity of international trade flows. The behavior of quantities is shown to be on par with standard international business cycle theories that, in contrast to our model, assume low intrinsic elasticity of substitution between domestic and foreign goods.
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Paper provided by Federal Reserve Bank of Minneapolis in its series Staff Report with number
411.
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Date of creation: 2008Date of revision:
Handle: RePEc:fip:fedmsr:411Contact details of provider: Postal: 90 Hennepin Avenue, P.O. Box 291, Minneapolis, MN 55480-0291 Phone: (612) 204-5000 Web page: http://minneapolisfed.org/ More information through EDIRC
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Keywords: Business cycles ; Prices ; International business enterprises ; Other versions of this item:
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