Process of the European integration effects on the marketing activity
AbstractThe Union was constituted and functioned based on the principle of unification of the norms with a view to generating a superior level of the standard of living of its citizens. It follows the same desideratum but this time by grouping a continually increasing quantity of resources (natural, human, financial etc.), to the detriment of quality, we could say. After ’90 the enlargement was more powerful than before this seems to change the mechanisms of new members inclusion. I our perception the inclusion process was replace with a “communicating recipients” process. In this context it was talked about the effects that the integration of Romania into the European Union will generate at the level of the trading companies, which will materialize into a series of mutations concerning their marketing and management. The first question is “Why?” the Romanian companies have to approach and implement the principles of top management, learning from the experience of the West-European countries. This question would be even more pertinent for the joint or foreign companies developed in Romania. These companies have brought their own know-how, developed in their countries of origin, many of them members of the European Union (some even founding members), and so it is normal to ask the question: “What is the logic of the appearing of these mutations and of the need for changes in the management processes?”, “Why do the management principles, methods and techniques have to be revised?”. The shortest reply is “Due to the mutation inside the EU”.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 25102.
Date of creation: 27 Mar 2006
Date of revision:
European integration; marketing;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- D51 - Microeconomics - - General Equilibrium and Disequilibrium - - - Exchange and Production Economies
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht).
If references are entirely missing, you can add them using this form.