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Модель Маркетингового Дослідження Конкурентного Середовища
[Marketing research model of competitive environment]

Author

Listed:
  • Dmitriy Krasilya

    (National University of Pharmacy)

Abstract

В сучасних ринкових умовах кожному підприємству для підтримки своїх конкурентних переваг необхідно обирати більш досконалі способи розвитку, які гарантують йому вигідну конкурентну позицію. У зв’язку з цим значний інтерес становить структуризація та алгоритмізація процесів маркетингових досліджень, які забезпечують інформаційне підґрунтя такого вибору. Стаття присвячена моделюванню процесу маркетингових досліджень конкурентного середовища.

Suggested Citation

  • Dmitriy Krasilya, 2015. "Модель Маркетингового Дослідження Конкурентного Середовища [Marketing research model of competitive environment]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.13-2.23, November.
    • Handle: RePEc:pos:journl:4-2
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    File URL: http://pathofscience.org/index.php/ps/article/view/19/34
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    More about this item

    Keywords

    marketing research; modeling; competitive environment; маркетингові дослідження; моделювання; конкурентне середовище.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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