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The Role Of Personal Brand In The Advocacy Activity,In Romania

Author

Listed:
  • Corina Anamaria IOAN

    (Doctoral School of Economics and Business Administration, "Al.I. Cuza" University, Iaşi, România)

  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iaşi, România)

  • Constantin SASU

    ("Al.I. Cuza" University of Iasi, România)

Abstract

The advocacy activity is of significant importance for the business community, the perception of its need to influence the legislative process in order to have a transparent legislative procedure, the necessity of understanding the way in which the decisions are taken and the desire of the business community to assist the changing of laws and norms being linking elements of the advocacy activity to the business environment. The branding impact is practically immeasurable in social and cultural terms as it over exceeded the commercial origins. It has spread in education, sports, fashion, tourism, arts, theater, literature, regional and national politics and in almost all other fields that we could think of. The non-profit and charitable organizations that compete with the commercial brands in the emotional territory of the minds and hearts of people, for the money in their pockets, use branding more and more.

Suggested Citation

  • Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "The Role Of Personal Brand In The Advocacy Activity,In Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 246-253, April.
    • Handle: RePEc:cmj:seapas:y:2014:i:3:p:246-253
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    References listed on IDEAS

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    1. repec:cmj:journl:y:2013:i:29:serghie is not listed on IDEAS
    2. Dan SERGHIE, 2013. "Conceptual Framework For Estimating The Performance Of Interorganizational Collaborative Innovation," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 285-290, October.
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      More about this item

      Keywords

      Brand personal; Advocacy; Business; Civil society; Personal marketing;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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