Advanced Search
MyIDEAS: Login to save this article or follow this journal

Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?

Contents:

Author Info

  • Patricea Elena BERTEA

    (University “A. I. Cuza”, Iasi, Romania)

  • Ovidiu I. MOISESCU

    (“Babes-Bolyai” University of Cluj-Napoca, Romania)

Registered author(s):

    Abstract

    The present study analyzes the influence of price level in the case of online shopping for travel services. The methodology used is a quasi experiment developed in the online environment. The analysis is made within groups and follows three scenarios which depend on the level of brand awareness. Inside each scenario price takes two levels: similar to competition and smaller than competition. Results show that price does not have an influence on all types of perceived risk and that its influence depends also on the brand awareness component.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.mnmk.ro/documents/2011/3_Bertea_Moisescu%20FFF.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management and Marketing Journal.

    Volume (Year): IX (2011)
    Issue (Month): 1 (May)
    Pages: 32-42

    as in new window
    Handle: RePEc:aio:manmar:v:ix:y:2011:i:1:p:32-42

    Contact details of provider:
    Postal: Str. A.I. Cuza nr. 13, Craiova
    Phone: 004 0251 411317
    Fax: 004 0251 411317
    Email:
    Web page: http://feaa.ucv.ro/
    More information through EDIRC

    Related research

    Keywords: perceived risk; price; online travel agencies; e-commerce; e-tourism.;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:ix:y:2011:i:1:p:32-42. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.