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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories

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Author Info

  • Roland Helm

    ()

  • Sebastian Landschulze

    ()

Abstract

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File URL: http://hdl.handle.net/10.1007/s11846-009-0024-7
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Bibliographic Info

Article provided by Springer in its journal Review of Managerial Science.

Volume (Year): 3 (2009)
Issue (Month): 1 (March)
Pages: 41-73

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Handle: RePEc:spr:rvmgts:v:3:y:2009:i:1:p:41-73

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Web page: http://www.springer.com/business/journal/11846

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Web: http://link.springer.de/orders.htm

Related research

Keywords: Optimal stimulation theory; Consumer behaviour; Exploratory consumer behaviour; Adoption; New products; M31;

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References

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  1. Simonson, Itamar & Winer, Russell S, 1992. " The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety," Journal of Consumer Research, University of Chicago Press, vol. 19(1), pages 133-38, June.
  2. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
  3. Harper A. Roehm Jr. & Michelle L. Roehm, 2005. "Revisiting the Effect of Positive Mood on Variety Seeking," Journal of Consumer Research, University of Chicago Press, vol. 32(2), pages 330-336, 09.
  4. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. " The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 434-48, December.
  5. Midgley, David F & Dowling, Grahame R, 1978. " Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, University of Chicago Press, vol. 4(4), pages 229-42, March.
  6. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.
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Cited by:
  1. Andreas Chai, 2012. "Consumer Specialization and the Demand for Novelty: a Reconsideration of the Links and Implications for Studying Fashion Cycles in Tourism," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), Justus-Liebig University Giessen, Department of Statistics and Economics, vol. 232(6), pages 678-701, November.

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