Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
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Bibliographic InfoArticle provided by Springer in its journal Review of Managerial Science.
Volume (Year): 3 (2009)
Issue (Month): 1 (March)
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Web page: http://www.springer.com/business/journal/11846
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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- Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. " The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 434-48, December.
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- Andreas Chai, 2012. "Consumer Specialization and the Demand for Novelty: a Reconsideration of the Links and Implications for Studying Fashion Cycles in Tourism," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), Justus-Liebig University Giessen, Department of Statistics and Economics, vol. 232(6), pages 678-701, November.
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