Advanced Search
MyIDEAS: Login

Roland Helm

Contents:

This is information that was supplied by Roland Helm in registering through RePEc. If you are Roland Helm , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Roland
Middle Name:
Last Name: Helm
Suffix:

RePEc Short-ID: phe346

Email: [This author has chosen not to make the email address public]
Homepage: http://www-wiwi.uni-regensburg.de/Helm/
Postal Address:
Phone:

Affiliation

Wirtschaftswissenschaftliche Fakultät
Universität Regensburg
Location: Regensburg, Germany
Homepage: http://www.wiwi.uni-regensburg.de/
Email:
Phone: +49 941 943-2392
Fax: +49 941 943-4752
Postal: Universitäts-Str. 31, D-93040 Regensburg
Handle: RePEc:edi:wfregde (more details at EDIRC)

Works

as in new window

Working papers

  1. Helm, Roland & Gritsch, Stephanie, 2013. "Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen," University of Regensburg Working Papers in Business, Economics and Management Information Systems 474, University of Regensburg, Department of Economics.
  2. Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
  3. Helm, Roland & Moeller, Michael, 2011. "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations," University of Regensburg Working Papers in Business, Economics and Management Information Systems 457, University of Regensburg, Department of Economics.
  4. Helm, Roland & Hegenbart, Thomas, 2011. "Costumer reactions to real out-of-stocks," University of Regensburg Working Papers in Business, Economics and Management Information Systems 458, University of Regensburg, Department of Economics.
  5. Roland Helm & Michael Möller & Jana Rosenbusch, 2010. "Offline- versus Online Multiplikator: Eine kritische Betrachtung des klassischen Meinungsführerkonzepts," Jena Research Papers in Business and Economics - Working and Discussion Papers 03/2010, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  6. Roland Helm & Sebastian Landschulze, 2010. "Acceptance of new products and brands by older consumers," Jena Research Papers in Business and Economics - Working and Discussion Papers 07/2010, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  7. Roland Helm & Sebastian Landschulze & Uta Scheunert, 2009. "Seniorenmarketing - Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher," Jena Research Papers in Business and Economics - Working and Discussion Papers 05/2009, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  8. Roland Helm & Antonia Szelig, 2009. "The Impact of Evaluation Context on Attribute Processing and Attitude Formation: The Example of Comparative Advertising," Jena Research Papers in Business and Economics - Working and Discussion Papers 06/2009, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  9. Roland Helm & Oliver Mauroner, 2008. "Determinants of spin-offs' long term success - a causal model," Jena Research Papers in Business and Economics - Working and Discussion Papers 03/2008, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  10. Roland Helm & Frank Huber & Henrik Sattler & Michael Steiner & Antonia Szelig, 2008. "Identification of unacceptable attribute levels for preference measurement: An empirical comparison of different methods," Jena Research Papers in Business and Economics - Working and Discussion Papers 10/2008, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  11. Roland Helm & Sebastian Landschulze, 2008. "Optimal Stimulation Level Theory and Exploratory Consumer Behavior: An Analysis of Underlying Structures across Product Categories," Jena Research Papers in Business and Economics - Working and Discussion Papers 07/2008, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  12. Roland Helm & Malte Fliedner & Armin Scholl, 2008. "Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung," Jena Research Papers in Business and Economics - Working and Discussion Papers 20/2008, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  13. Roland Helm & Antje Mark, 2008. "Analysis and Evaluation of Moderator Effects in Regression Models - State of Art, Alternatives and Empirical Example," Jena Research Papers in Business and Economics - Working and Discussion Papers 19/2008, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  14. Roland Helm & Michael Dowling, 2007. "Licensing as a Commercialisation Strategy for German Biotechnology Firms," Jena Research Papers in Business and Economics - Working and Discussion Papers 01/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  15. Roland Helm & Armin Scholl, 2007. "Zur Berücksichtigung von Unsicherheit bei der Präferenzmessung - Anmerkungen zum Beitrag "Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conj," Jena Research Papers in Business and Economics - Working and Discussion Papers 24/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  16. Roland Helm & Antje Mark & Sabine Bley, 2007. "Product Launch and Increase in Sales through Free Product-Premiums - Moderating Effects of Value and Product-Premium Fit in the Dual Mediation Model," Jena Research Papers in Business and Economics - Working and Discussion Papers 10/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  17. Martin Kloyer & Roland Helm, 2007. "Contractual design of contract R&D: state-of-the-art of empirical research," Jena Research Papers in Business and Economics - Working and Discussion Papers 05/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  18. Michael Steiner & Roland Helm, 2007. "EVAS - A New Method for the Customer-oriented Selection of an Evoked-Set based Attribute-Set for Preference Measurement," Jena Research Papers in Business and Economics - Working and Discussion Papers 12/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  19. Patricia Kraft & Michael Dowling & Roland Helm, 2007. "International Orientation, Marketing Mix and the Performance of International Firms: an Emprical Analysis," Jena Research Papers in Business and Economics - Working and Discussion Papers 14/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  20. Roland Helm & Oliver Mauroner, 2007. "Innovation and market characteristics and success of new research-based spin-off products," Jena Research Papers in Business and Economics - Working and Discussion Papers 04/2007, Friedrich-Schiller-University Jena, School of Economics and Business Administration.
  21. Roland Helm, 2006. "Implications from Cue Utilization Theory and Signalling Theory for Firm Reputation and the Marketing of New Products," Jenaer Schriften zur Wirtschaftswissenschaft 03/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  22. Roland Helm & Martin Kloyer & Gregory Nicklas, 2006. "Bestimmung der Innovationskraft von Unternehmen: Einsch�zung der Eignung verschiedener Kennzahlen," Jenaer Schriften zur Wirtschaftswissenschaft 17/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  23. Roland Helm & Michael Steiner, 2006. "Nutzung von Eigenschaftsarten im Rahmen der Pr�ferenzanalyse - Eine Meta-Studie, Diskussion und Empfehlungen," Jenaer Schriften zur Wirtschaftswissenschaft 01/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  24. Roland Helm & Sebastian Landschulze, 2006. "Seniorenmarketing: Sortimentspolitische Ma�nahmen als Reaktion auf den demographischen Wandel," Jenaer Schriften zur Wirtschaftswissenschaft 28/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  25. Martin Kloyer & Roland Helm, 2006. "Vertragliche Gestaltung der Auftrags-F&E: Zur Reichweite der empirischen Forschung," Jenaer Schriften zur Wirtschaftswissenschaft 32/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  26. Roland Helm & Michael Gehrer, 2006. "Moderating Effects within the Elaboration Likelihood Model of Information Processing," Jenaer Schriften zur Wirtschaftswissenschaft 29/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  27. Roland Helm & Wolfgang St�lzle, 2006. "Determinanten des Beziehungserfolgs bei der Beschaffung auf elektronischen M�rkten," Jenaer Schriften zur Wirtschaftswissenschaft 30/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  28. Roland Helm & Michael Gehrer, 2005. "Zum Aufbau von Vertrauen in interaktiven Entscheidungsprozessen," Jenaer Schriften zur Wirtschaftswissenschaft 13/2005, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  29. Roland Helm & Reinhard Meckl & Nicole Sodeik, 2005. "Wissensmanagement - Ein Überblick zum Stand der empirischen Forschung," Jenaer Schriften zur Wirtschaftswissenschaft 04/2005, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  30. Roland Helm & Oliver Mauroner, 2005. "New Firms from Research-based Spin-offs," Jenaer Schriften zur Wirtschaftswissenschaft 08/2005, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  31. Roland Helm & Wolfgang St�lzle, 2005. "Out-of-Stocks im Handel: Einflussfaktoren und Kundenreaktionsmuster," Jenaer Schriften zur Wirtschaftswissenschaft 10/2005, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  32. Roland Helm & Michael Gehrer, 2004. "Interaktion und Information in der Anbieter-Nachfrager-Beziehung: Voraussetzungen, Konsequenzen und Implikationen der zentralen und peripheren Informationsverarbeitung," Jenaer Schriften zur Wirtschaftswissenschaft 14/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  33. Martin Kloyer & Roland Helm & Wolfgang Burr, 2004. "Compensation Preferences of R&D-Suppliers - Some Empirical Results," Jenaer Schriften zur Wirtschaftswissenschaft 13/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  34. Roland Helm & Michaela Ludl, 2004. "Kundenkarten als Kundenbindungsinstrument des Handels," Jenaer Schriften zur Wirtschaftswissenschaft 07/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  35. Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey, 2004. "A Comparative Empirical Study on Common Methods for Measuring Preferences," Jenaer Schriften zur Wirtschaftswissenschaft 20/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  36. Roland Helm & Oliver Mauroner, 2004. "Innovative Spin-offs aus der Forschung als neue Unternehmen - Zum Stand der empirischen Forschung," Jenaer Schriften zur Wirtschaftswissenschaft 28/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  37. Roland Helm, 2004. "Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination," Jenaer Schriften zur Wirtschaftswissenschaft 06/2004, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  38. Roland Helm, 2003. "Informationsl�cken im Entscheidungsprozess und Marktinformationen: Fehlerquellen in empirischen Studien und Konsequenzen f�r die Ableitung von Entscheidungen," Jenaer Schriften zur Wirtschaftswissenschaft 27/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  39. Roland Helm & Rudolf C. Meiler, 2003. "Intangible Ressourcen, strategische Ziele und Management interner Wissenspotenziale," Jenaer Schriften zur Wirtschaftswissenschaft 19/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  40. Reinhard Meckl & Antje Bernau & Roland Helm, 2003. "Wissensmanagement und Kundenbeziehungen in internationalen Dienstleistungsunternehmen," Jenaer Schriften zur Wirtschaftswissenschaft 10/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  41. Roland Helm & Michael Steiner & Anett Peters, 2003. "Ausma� und Zusammensetzung der Verg�tung des Aufsichtsrats mittelst�ndischer, nicht b�rsennotierter Aktiengesellschaften: Eine empirische Bestandsaufnahme vor dem Hintergrund der C," Jenaer Schriften zur Wirtschaftswissenschaft 23/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  42. Roland Helm & Reinhard Meckl & Manfred Strohmayer & Antje Bernau, 2003. "Die Wissens-Scorecard als Basis eines anwendungsorientierten Ansatzes des Wissensmanagement," Jenaer Schriften zur Wirtschaftswissenschaft 08/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  43. Roland Helm & Antje Mark & Lars-Johann Fischer, 2003. "Qualit�tskontrolle und Qualit�tssignale in der Wirtschaftspr�fung - Eine empirische Evaluierung des Nutzens f�r Mandanten," Jenaer Schriften zur Wirtschaftswissenschaft 15/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  44. Roland Helm & Laura Manthey & Armin Scholl & Michael Steiner, 2003. "Empirical Evaluation of Preference Elicitation Techniques from Marketing and Decision Analysis," Jenaer Schriften zur Wirtschaftswissenschaft 02/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  45. Roland Helm & Martin Kloyer, 2003. "Controlling Contractual Exchange Risks in R&D-Interfirm-Cooperation: An Empirical Study," Jenaer Schriften zur Wirtschaftswissenschaft 17/2003, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.

Articles

  1. Helm, Roland & Gritsch, Stephanie, 2014. "Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets," International Business Review, Elsevier, vol. 23(2), pages 418-428.
  2. Roland Helm & Sebastian Landschulze, 2009. "Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories," Review of Managerial Science, Springer, vol. 3(1), pages 41-73, March.
  3. Roland Helm & Oliver Mauroner, 2007. "Success of research-based spin-offs. State-of-the-art and guidelines for further research," Review of Managerial Science, Springer, vol. 1(3), pages 237-270, November.
  4. Scholl, Armin & Manthey, Laura & Helm, Roland & Steiner, Michael, 2005. "Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison," European Journal of Operational Research, Elsevier, vol. 164(3), pages 760-777, August.
  5. Helm, Roland & Kloyer, Martin, 2004. "Controlling contractual exchange risks in R&D interfirm cooperation: an empirical study," Research Policy, Elsevier, vol. 33(8), pages 1103-1122, October.

NEP Fields

7 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-AGE: Economics of Ageing (1) 2010-06-26
  2. NEP-CWA: Central & Western Asia (1) 2013-05-24
  3. NEP-GER: German Papers (1) 2012-07-08
  4. NEP-MKT: Marketing (1) 2013-05-24

Statistics

This author is among the top 5% authors according to these criteria:
  1. Number of Abstract Views in RePEc Services over the past 12 months, Weighted by Number of Authors

Most cited item

Most downloaded item (past 12 months)

Access and download statistics for all items

Corrections

For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Roland Helm should log into the RePEc Author Service

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.