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Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung

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  • Helm, Roland
  • Gleißner, Werner
  • Kreiter, Susanne

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  • Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
    • Handle: RePEc:bay:rdwiwi:25027
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    File URL: https://epub.uni-regensburg.de/25027/1/Diskussionsbeitrag_468.pdf
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    References listed on IDEAS

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    2. Kraaijenbrink, Jeroen & Spender, JC & Groen, Aard, 2009. "The resource-based view: A review and assessment of its critiques," MPRA Paper 21442, University Library of Munich, Germany.
    3. Chandler, Gaylen N. & Hanks, Steven H., 1994. "Market attractiveness, resource-based capabilities, venture strategies, and venture performance," Journal of Business Venturing, Elsevier, vol. 9(4), pages 331-349, July.
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    5. Sanjeev Agarwal & Sridhar N Ramaswami, 1992. "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(1), pages 1-27, March.
    6. Swan, John E. & Rink, David R., 1982. "Fitting market strategy to varying product life cycles," Business Horizons, Elsevier, vol. 25(1), pages 72-76.
    7. Schmalensee, Richard, 1985. "Do Markets Differ Much?," American Economic Review, American Economic Association, vol. 75(3), pages 341-351, June.
    8. Cavusgil, S. Tamer, 1997. "Measuring the potential of emerging markets: An indexing approach," Business Horizons, Elsevier, vol. 40(1), pages 87-91.
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